01 / ATTENDEES
Bring the right people into the room.
Paid media, segmentation, creative, landing pages, booking funnels, email and follow-up. We optimise for ticket buyers and confirmed attendance—not cheap form fills.
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DELEGATE ACQUISITION · SPONSOR SALES · EVENT COMMERCIAL STRATEGY
FILL THE ROOM.
GROW THE REVENUE.
More qualified people through the door. More paying partners on the floor. One accountable commercial growth team for conferences, expos and business events.
↗Qualified attendees, not just leads◎Sponsor sales, not just impressions✓Measured on outcomes
ATTENDEE ACQUISITION✳SPONSORSHIP SALES✳TICKET REVENUE✳COMMERCIAL EXECUTION✳ATTENDEE ACQUISITION
01 / REVENUE ENGINE
An event should be a commercial machine. Not a guessing game.
We connect audience acquisition, ticket conversion and sponsor sales. Your programme and event production team remain yours; we plug into the commercial work that drives measurable growth.
02 / PARTNERS
Sell the value of your audience.
Sponsorship inventory, commercial decks, qualified prospecting, negotiations, exhibitor sales and renewal planning. More reasons to buy than a logo on a wall.
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03 / STRATEGY
Make every channel accountable.
Attribution plans, margin reporting, CRM operations, forecast reviews and conversion experiments. Optional production partners for venue, show flow and audience experience.
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THE CORE DIFFERENCE
An agency sells campaigns. We focus on attendance and collected revenue.
We work back from the economics: attendee mix, ticket margin, exhibitor value and sponsor buyer profiles. Then the acquisition system follows.
PAID TICKETSFREE-ENTRY EXPOSSPONSORSEXHIBITORSB2B MEETINGS
Explore a partnership ↗02 / HOW WE WORK
One plan. Clear ownership. Faster decisions.
Start with the business case, then build the system to deliver it. Every step has a defined owner and a measurable outcome.
Commercial audit
Audience, pricing, yield, event calendar, cost per attendee, sponsor value and bottlenecks.
Growth blueprint
An execution plan for targeting, offer, media, landing pages, CRM and sales responsibilities.
Go to market
Launch acquisition, monitor buyer fit, follow up leads and move partner deals forward.
Reconcile & optimise
Track paid orders, checked-in attendees, contracted sponsorship and collected receipts.
03 / WHO WE HELP
Built for the events where the audience is the product.
Not all events need the same revenue model. The commercial plan changes when the show earns money from tickets, sponsors, exhibitors—or all three.
CONFERENCES · SUMMITS
Paid-ticket conferences
Sell to a qualified target market, increase ticket revenue, optimise team packages and create premium opportunities for relevant sponsors.
EXHIBITIONS · B2B EVENTS
Free-entry shows and expos
Drive the right visitors, secure sponsors and exhibitors, build repeatable buyer acquisition and offer measurable partner value.
The figures above describe the founder’s broader marketing experience, not revenue or attendance results delivered to third-party events.
04 / OUR COMMERCIAL MODEL
A fair upside. No commission on revenue we did not create.
Transparent starting terms for suitable events. Media budgets, sales taxes and event production remain your responsibility unless agreed separately.
Attendee Growth Partner
€2,500
Activation fee per event, plus 12% of attributable, collected ticket revenue (net of VAT and refunds).
- Landing-page and tracking audit
- Paid media, funnel and conversion strategy
- Campaign management and lead-to-sale follow-up
- Attribution and weekly sales reporting
- Minimum 6-week execution window
Attendees + Sponsors
€2,500
Activation fee plus 12% of attributable ticket revenue and 18% of new collected sponsorships sourced by us.
- Everything in Attendee Growth
- Sponsorship positioning and offer architecture
- Sponsor/exhibitor prospecting and pipeline
- Sales coordination and commercial closing
- Optional multi-event partnership structure
Terms shown are starting proposals, not a binding public quotation. Ticket commissions exclude VAT, refunds and pre-existing orders. Sponsorship commissions apply only to new agreements we directly originate, based on receipts. Attribution, qualifying definitions and a sunset period are agreed in advance.
05 / AN ECONOMICS-FIRST APPROACH
See the commercial opportunity before buying more traffic.
Use the sliders to sketch a revenue scenario for your event. The model intentionally separates paid ticket receipts from commercial partnerships.
REVENUE PLANNINGNO INFLATED LEAD METRICS
YOUR EVENT · REVENUE SCENARIO
POTENTIAL ADDITIONAL GROSS SALES (ILLUSTRATIVE)—
Tickets: Sponsor agreements:
Illustration only; no implied result, probability, ROI or guarantee. Expenses and partner fees are not deducted.
FAQ
The questions organizers ask before working with us.
Clear terms create better partnerships.
Do you guarantee a number of attendees?
No. We define a qualified audience, a budget, a target and measurement. We do not guarantee attendance or sponsor deals. Performance is reviewed continuously and decisions are made against actual sales and check-ins.
What counts as an attributable ticket sale?
Only paid orders credited through agreed UTMs, links, promo codes or a documented CRM methodology, net of refunds and VAT. Existing orders and historical contacts are not automatically commissionable.
Who pays Meta, Google and LinkedIn?
The organizer retains control of their advertising accounts and pays media spend directly. We do not mark up media budgets.
Can you acquire attendees for a free-entry expo?
Yes. We can structure a fee for verified, qualified check-ins with anti-duplication criteria, or run a fixed campaign fee plus sponsorship/exhibitor sales incentives.
Do you replace our production team?
Not unless explicitly scoped. Our main specialty is commercial growth. Venue sourcing, agenda support, sponsor activations and production partners are available when relevant.
Which events are a fit?
We generally prioritise conferences and professional events with a clear category, a realistic venue and timeline, existing fulfilment capacity and sufficient budget for acquisition.
LET’S TALK NUMBERS
Tell us about your event. We’ll tell you if the economics make sense.
Start with a short assessment. You will speak with an operator about your audience, ticket economics and sponsor opportunity—not sit through a generic agency pitch.
✓No obligation to purchase✓A fit decision before a full proposal✓Your brand, data and ad accounts remain yours
Prefer email? hello@tlvbusinessacademy.com