Build a Supplement Brand — From Idea to Launch.
A practical 3-hour workshop for people who want to start their own supplement business — covering product selection, manufacturers, economics, positioning, branding, acquisition and launch.
Who this is for.
What we'll cover.
Three hours, seven blocks — the exact sequence to go from idea to a supplement brand that can actually launch and sell.
Product selection
How to pick a supplement that has a real market, defensible margins and reasonable regulatory friction. What NOT to build.
Manufacturers
Finding and vetting contract manufacturers in Israel and overseas. Minimum order quantities, lead times, cost breakdown, what to negotiate.
Unit economics
COGS, packaging, fulfillment, shipping, refunds, ad cost, LTV. The math that separates supplement brands that scale from ones that burn cash.
Positioning
How to stand out in a crowded shelf. The one-line story, the "who is this for" filter, and the difference between commodity and category-of-one.
Branding
Name, packaging, tone, visual system. What actually matters when a customer holds the bottle vs. what founders overspend on.
Acquisition
Meta and Google for supplements — creative, offers, funnel structure, subscribe-and-save, and the compliance rails you actually have to respect.
Launch
The 30-day launch sequence — pre-launch list, first 100 customers, reviews flywheel, and what to measure week-one to know if it's working.
How the evening works.
Workshop · English · 18:00 – 21:00 at BDO Academy.
Doors & open networking
Arrive, grab a seat, meet other founders.
Working session begins
The 7 blocks above, applied to your own product idea. Live exercises, not slides-only.
Q&A + 1:1 spot-checks
Bring your specific product, positioning or numbers questions. Dean answers in the room.
Close
Room stays open 20 minutes for further conversation.
Led by Dean Mor.
Dean Mor
Growth operator with a decade of paid acquisition, brand and product work for consumer brands across Israel — including recent DTC supplement and personal-care launches. Leads TLVBA's BUILD & GROW methodology.
Reserve your seat.
Small room. First-come, first-served. Refund up to 48h prior.